The objects#
Every screen in the console works on a small set of objects. Learn these and the rest follows.
| Term | What it is | Where you meet it |
|---|---|---|
| Experiment | One offer test: a product idea put in front of buyers for a fixed window, with its own page, evidence and verdict. | Experiments, Experiment detail |
| Brief | Everything the operator decides about the test: buyer, problem, offer, price, call to action, test type, thresholds, feasibility risks and page content. | Brief editor |
| Product name (slug) | The subdomain the page lives on (ledgerfix → ledgerfix.atlas-venturestudio.com). Lowercase letters, digits and hyphens, 2–40 characters. Fixed once published and never reused, even after close. |
Brief editor → Page and partner |
| Draft name | A placeholder (draft-…) given to every new experiment. It cannot be published; replace it with the product name. |
Brief editor |
| Reserved names | www, app, api, mail, admin, console, studio, o, t and f can never be a product name. www and studio redirect to the main site. |
Brief editor, publishing |
| Snapshot | The exact page HTML stored at publish (version 1) and at each republish (version 2, 3…), with the template version and a reason. Buyers only ever see the latest snapshot. | Detail header ("Snapshot v2") |
| Template version | The design the page was rendered with. Pages published or republished now use template v3 (the conversion layout); older pages keep theirs until republished. | Detail, Republish |
| Test type | Named prospects (a partner contacts 30–50 named buyers personally) or Public audience (the offer is shared through posts, communities, newsletters or small ads). It sets the default thresholds, the distribution tools and the evidence metrics. | Brief editor → Test |
| Pass thresholds | The numbers, set before the test, that count as a pass. Defaults come from one configuration and can be changed per brief. | Brief editor, Evidence |
| Caps | Limits on effort. v1 has one: offer-test hours (default 25). | Brief editor, stat strip |
| Decision date | When the verdict is due. Defaults to six weeks after the experiment is created. It must be in the future to publish. | Brief editor, Experiments, stat strip |
| Prospect ref | A short code (p001, p002…) for one named prospect. It rides in a personal link as ?r=p001, so visits and leads from that link are tied to that person. |
Distribution |
| UTM tags | utm_source (where a link was shared, e.g. linkedin) and utm_campaign (which test, usually the slug). Carried from the link into visits, leads and applications. |
Distribution, Inbox, Evidence |
| Partner link | A secret link, /o/<token>, that lets one partner update the outreach log for one experiment. Shown once, stored only as a fingerprint, revoked at close. |
Distribution |
| Outreach row | One named prospect in a named-prospect test: who they are, when they were contacted, how, their reply and the next step. | Partner page, Distribution, People |
| Feasibility risk | Something that could stop the product being built legally or reliably, with how it will be checked and a status: open, cleared or accepted. Never shown on the page. | Brief editor, Risks tab |
| Event | Something that happened with a buyer: conversation, objection, pilot commitment, deposit or revenue — plus page change, written automatically by a republish. | Activity tab |
| Hours | Studio time spent on the venture, by stage: intake, test, demo, pilot. Intake and test hours count against the cap; demo and pilot hours need every feasibility risk resolved. | Activity tab |
| Verdict | The operator's decision at review: continue, revise or stop, always with a memo. | Review tab |
| Experiment 000 | The studio's own recruitment test (slug studio). It has no brief, page or decision date, and it can never be published, paused, republished or closed. |
Experiments, Detail |
Statuses#
An experiment is always in exactly one status. Every change is an operator action except the last, which the daily job makes 14 days after close.
| Status | Pill | What buyers see on the subdomain | Forms and visit beacon | How it gets here |
|---|---|---|---|---|
| Draft | grey | "Page not found" | refused | New experiment, or Accept → draft brief in the Inbox |
| Live | aqua | The latest snapshot | accepted | Publish (from draft) or Resume (from paused) |
| Paused | amber | "Not available right now" | refused | Pause (from live) |
| Closing | red | "This offer has closed" | refused | Close test… (from live or paused) |
| Closed | grey | "This offer has closed" | refused | The daily job, 14 days after close |
A live experiment whose decision date has passed also gets a red Past decision date flag. The daily job sets and clears it; see The daily job and retention.