Atlas Venture Studio

Distribution

Prospects and personal links, the partner link, channels and tagged links.

What the tab holds#

The Distribution tab holds the links you hand out. What it shows depends on the brief's test type. You can prepare links while the experiment is a draft, but they only work once it is live. Closing and closed experiments show their links but accept no new prospects, channels or partner links.

Named-prospect tests#

The tab has the Prospects card on the left and, on the right, the Partner link and Outreach completion cards.

Adding prospects#

  1. Click Add prospects. A dialog opens.
  2. Type one prospect per line: name, company, email. Company and email are optional; the name is required. Put quotes around a value that contains a comma: Ada Lovelace, "Analytical, Ltd", [email protected].
  3. Click Add prospects. Each line becomes an outreach row with the next ref (p001, p002…, continuing after any existing ones — the dialog tells you where it will start). You return to the tab with the toast "Prospects added".

If a line has no name or a malformed email, the dialog opens again with the problems listed and your text kept, and nothing from that paste is saved.

The prospects table#

Column Meaning
Ref p001…
Prospect Name, with company and email underneath
Contacted The date the partner recorded, or "Not yet" in red
Channel How they were contacted
Reply · next step What they said and what happens next
Link Copies that prospect's personal link (…/?r=p001)

Above the table: Copy links copies every personal link, one per line; CSV downloads <name>-prospects.csv (ref, name, company, email, link) for mail merges or the partner. The card's footer reminds you that the partner edits contacted, channel, reply and next step from their private page.

Send each prospect their own link. Visits and leads through it are recorded against their ref, and the privacy notice discloses this per-prospect tracking.

The Partner link card shows Active or None, and the partner's name and email from the brief.

Button What it does
Create partner link Makes a secret link and shows it once in an aqua panel ("Shown once. Copy it now.") with Copy link. Send it to the partner. The platform keeps only a fingerprint, so it can never show the link again.
Replace link Makes a new link; the old one stops working at once. Use it if the link was lost or shared too widely.
Revoke The link stops working; the partner sees "Link not found". Toast: "Partner link revoked". Closing the experiment revokes it automatically.

There is one partner link per experiment. What the partner sees is in The partner outreach page.

Outreach completion#

The share of prospects with a contacted date, against the contacted threshold (80% by default, marked on the bar). The bar is aqua once the threshold is met, amber below it.

Public-audience tests#

The Tagged links card has one row per channel: the channel tag, its link (…/?utm_source=linkedin&utm_campaign=<name>), how many visits it has brought, and Copy. Copy all links copies them all, one per line.

Adding a channel#

Type where you will share the offer ("LinkedIn post", "r/SaaS thread", "newsletter") into the box under the table and click Add. The name becomes a safe tag (r/SaaS thread → r-saas-thread) and is added to the list. Duplicates are dropped. Toast: "Channels saved".

Editing the list#

Open Edit the channel list to see every channel, one per line. Change or remove lines and click Save channels. This replaces the whole list.

Use each channel's link only in that channel. The Evidence tab then shows visits and leads by channel. The channels are saved as the brief's distribution targets, so they also appear in the brief editor.