What buyers see#
Each published experiment has one page at <product name>.atlas-venturestudio.com. It is rendered from the brief when you publish and then frozen as a snapshot. Buyers never see the console, the feasibility risks or any evidence.
Pages published or republished now use template v3, built to convert:
- a hero with the headline, the button and the price above the fold, the "trusted by" line, and the product image beside it (above it on phones);
- Who it is for and What changes side by side;
- optional What you get (a checklist), How it works (numbered steps) and testimonials;
- the price beside the call-to-action card near the end;
- on phones, a sticky bar at the bottom with the price and the button, always in reach;
- link-preview tags, so a shared link shows the headline, the description and the image in LinkedIn, Slack, iMessage and X.
A page published before template v3 keeps its original look until you republish it (see Pause, resume and republish).
Sections#
The template fixes the sections and their order.
| Section | Filled from | If empty |
|---|---|---|
| Promise (hero) | Brief → Offer as the headline; "Instead of …" from Current alternative; the button (Button label); the price and Price note; Trusted by; the product image | The offer is required to publish; the rest is left out when empty |
| Who it is for | Brief → Buyer | Required to publish |
| What changes | Brief → Outcome | Falls back to Problem |
| What you get | Brief → What you get (up to 6 points) | Not shown |
| How it works | Brief → How it works (up to 4 steps) | Not shown |
| Proof | Brief → Proof or demo, Demo link and testimonials | "Ask us for a demo." (or "See it working." if there is only a link); no testimonial cards |
| Price | Brief → Price hypothesis and Price note, shown as e.g. $490.00 per month | Required to publish |
| Call to action | Brief → call to action type and target (below) | Required to publish |
| Questions (FAQ) | Brief → FAQ rows | Three standard questions: what it costs, what happens after responding, how information is used |
| Privacy link | Always the studio privacy notice | — |
Calls to action#
There is still exactly one call to action. The hero button and the phone sticky bar lead to it: for a form they jump to the form, and for a booking or deposit they go straight to the booking or payment page, carrying the visitor's link values. Every button uses the brief's Button label (or the default for the type).
| Type | What the buyer sees | Where it goes | What is recorded |
|---|---|---|---|
| Form | Name (required), Email (required), Company, Message and a button (default "Get in touch") | Stays on the subdomain, then shows a "Thank you" card with a link back to the page | A lead, with the prospect ref and UTM tags from the visitor's link |
| Booking | A Book a call button | Your Cal.com booking page, with r, utm_source and utm_campaign added to its address |
Nothing automatic (no Cal.com webhook in v1). Log each booking yourself as a conversation event. |
| Deposit | A Place a deposit button | Your Stripe Payment Link, with client_reference_id set to the experiment |
Nothing automatic (no Stripe webhook in v1). Log each paid deposit as a deposit event with its amount. |
What the form keeps. Only name, email, company and message are stored; anything else posted is ignored, which keeps sensitive data out. The form is refused if the experiment is not live, if the hidden honeypot is filled, if the body is over 16 KB, or on the sixth submission in 10 minutes from one visitor.
Link previews#
Every template-v3 page carries Open Graph and Twitter card tags: the offer as the title, the Link preview description (or the outcome, problem or buyer) as the description, the page address, and — when there is one — the product image. Without an image, previews show as a compact text card. The same description is the page's meta description for search engines.
Personal and tagged links#
- Personal link (named-prospect tests):
…/?r=p007. The visit and any lead are recorded against prospectp007. - Tagged link (public-audience tests):
…/?utm_source=linkedin&utm_campaign=ledgerfix. Visits and leads are counted under that channel. - The page reads these values when it is served and puts them into the form's hidden fields and the booking link, so they travel with the buyer's response.
You get these links from the Distribution tab.
When a page is not live#
| Status | The subdomain shows |
|---|---|
| Draft, or no such product name | "Page not found" |
| Paused | "Not available right now" — "This offer is not available right now. Please check back later." |
| Closing or closed | "This offer has closed. Thank you for your interest." |
These notices are small centred cards in the same Meridian style.